South Korea has a serious addiction to shopping. The most serious in the world, in fact.
South Korea recorded more credit card transactions per person than any other country in 2011, and all merchants are required by law to accept credit cards no matter how low the price. Yes, that means the phrase "cash only, please" is technically illegal.
This translates to a capital city bursting with shops of a dizzying array of types and sizes, from LED-fish-scale-studded luxury department stores to towering all-nighter shopping malls to trendy street carts, which all reflect the ever-changing hottest item of the moment.
While foreign luxury goods tend to get a hefty mark-up (except at the airport, which boasts the first Louis Vuitton airport duty free store, as well as cheap prices for most foreign brands), local boutiques tend to be cheap and chic.
The city also has a good mix of the old and new, according to the Globe Shopper Index, which recommends the Seoul Folk Flea Market, Namdaemun Market and Gyeongdong Market for a shopping spree of more traditional goods.
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